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Posts tagged: Brigham & Womens
Brigham and Women’s Faulkner-Sagoff Centre drew inspiration from Project Runway for a juried fashion show as this year’s fund-raiser.
Brigham and Women’s Faulkner-Sagoff Breast Imaging and Diagnostic Centre combined fashion and fund raising at Runway, its first fashion show competition, held Thursday night in the InterContinental Hotel Boston’s Rose Kennedy Ballroom. With more than 400 guests, the Faulkner-Sagoff Centre exceeded its $400,000 fund-raising goal for the evening while simultaneously promoting the work of five local designers from the School of Fashion Design.
“We set out to create something completely different from anything we had ever done or seen done here in Boston,” said Anne Vanderheyden, development events associate at Faulkner Hospital, who oversaw production with Rafanelli Events. “We decided to give ourselves plenty of time to recreate our annual fund-raising event, so we spent 18 months carefully and strategically planning. As our honorary chair, Gretchen [Monahan] was fully onboard with the new idea and was able to put together a fantastic panel of judges from the fashion industry.” Runway marks the facility’s 14th fund-raising event. Previous incarnations were typically of the dinner-auction-dancing variety.
For its second annual “In Party,” Brigham and Women’s Hospital used inventive tabletops, a digital auction system, and streamlined program to keep guests happy & reel in $1 million.
A year after debuting the “In Party,” Brigham and Women’s Hospital faced a big challenge in staging the fund-raising gala’s second outing at the InterContinental Boston hotel Saturday night: throwing a party for 420 donors that felt like the event of the year, while adjusting to the economic realities of 2009.
“Many of our volunteers had requested that we not do anything too elaborate or over-the-top this year,” said the hospital’s director of fund-raising events, Bill Florentino, who turned to Bryan Rafanelli of Rafanelli Events to produce the gala.