Biz Bash Boston: The In Crowd

For its second annual “In Party,” Brigham and Women’s Hospital used inventive tabletops, a digital auction system, and streamlined program to keep guests happy & reel in $1 million.

A year after debuting the “In Party,” Brigham and Women’s Hospital faced a big challenge in staging the fund-raising gala’s second outing at the InterContinental Boston hotel Saturday night: throwing a party for 420 donors that felt like the event of the year, while adjusting to the economic realities of 2009.

“Many of our volunteers had requested that we not do anything too elaborate or over-the-top this year,” said the hospital’s director of fund-raising events, Bill Florentino, who turned to Bryan Rafanelli of Rafanelli Events to produce the gala.

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